W Austin Unveils Stunning Transformation: A Celebration of the Cap City’s Music and Nature
W Hotels, a member of Marriott Bonvoy’s extensive portfolio, just completed a breathtaking transformation of W Austin, a cornerstone of downtown Austin’s vibrant culture.
This multi-million-dollar renovation not only enhances the hotel’s luxurious offerings but also pays homage to the city’s rich musical heritage and stunning natural landscapes.
A New Era for W Austin
The reimagining of W Austin introduces a polished design aesthetic, elevated guest rooms, and dynamic dining experiences that reflect the essence of the “Live Music Capital of the World.” According to George Fleck, Senior Vice President and Brand Leader of W Hotels, “W Austin embodies our signature, unconventional approach to luxury, offering an experience as vibrant as the city itself.”
This transformation is more than just a facelift; it’s a thoughtful integration of Austin’s urban energy with world-class hospitality. Guests can now enjoy the all-new Serenade American Brasserie, the 2nd & Roast coffee shop, and the Blue Room cocktail bar, alongside a reimagined Living Room lobby that serves as the heart of the hotel.
The Living Room: A Hub of Energy
The Living Room has been redesigned to reflect Austin’s ever-evolving rhythm. The centerpiece—a stunning gold bar inspired by the fluid lines of a trumpet—creates a space that transitions from a serene daytime retreat to a lively nightlife venue. Here, guests can enjoy live performances from both emerging and established artists, handpicked by the hotel’s Music Curator. This unique feature reinforces W Austin’s commitment to celebrating music and community.
Luxurious Guest Rooms with a Local Touch
W Austin now boasts 251 stylishly designed guest rooms, including 32 luxurious suites. Each room is a tribute to Austin’s vibrant culture, featuring rich textures and bold colors that echo the city’s live music scene and natural beauty. Guests can unwind in rooms adorned with deep greens, hardwood floors, and stunning views of Lady Bird Lake. The walls are decorated with concert photography by renowned Austin City Limits photographer, Scott Newton, immersing guests in the local music scene.
For those seeking the ultimate luxury experience, the hotel offers four premium suites, including Penthouse I, which features panoramic views, a marble-clad bathroom, and a separate living area—ideal for hosting social gatherings.
Culinary Excellence at Serenade American Brasserie
At the helm of the new Serenade American Brasserie is Chef de Cuisine Johnny Ray Stinebaugh, who artfully blends Texan flavors with classic brasserie techniques. The menu showcases local ingredients, with standout dishes like Duck Confit and Blue Crab Benedict, ensuring a memorable dining experience. Guests can savor their meals on the patio while enjoying views of the iconic Austin landmark, the Willie Nelson statue.
A Hidden Gem: The Blue Room Cocktail Bar
For cocktail enthusiasts, the Blue Room offers a luxurious, by-reservation experience. With its midnight blue decor and gold accents, this intimate bar features expertly crafted cocktails by Austin’s finest mixologists. Signature drinks like the Desert Wish and NOLA provide a perfect way to unwind after a day of exploring the city.
Conveniently Located for Adventure
W Austin is strategically situated adjacent to the iconic Austin City Limits Live venue and just two blocks from the scenic Town Lake hike and bike trails. This prime location allows guests to immerse themselves in the spirited culture of Austin, whether they’re enjoying a morning coffee at 2nd & Roast or attending a live music event.
Experience the New W Austin
W Austin is more than just a hotel; it’s a gateway to the authentic Austin experience. With its stunning transformation, the hotel invites both locals and travelers to come together and celebrate the vibrant energy of the city.
To book your stay or make a reservation at one of the hotel’s dining venues, visit W Austin’s website and follow along on Instagram and Facebook for the latest updates. Experience the perfect blend of luxury, music, and nature at W Austin—where every stay is a celebration of the city’s unique spirit.