W Austin Unveils Stunning Transformation: A Celebration of the Cap City’s Music and Nature

W Hotels, a member of Marriott Bonvoy’s extensive portfolio, just completed a breathtaking transformation of W Austin, a cornerstone of downtown Austin’s vibrant culture.

This multi-million-dollar renovation not only enhances the hotel’s luxurious offerings but also pays homage to the city’s rich musical heritage and stunning natural landscapes.

A New Era for W Austin

The reimagining of W Austin introduces a polished design aesthetic, elevated guest rooms, and dynamic dining experiences that reflect the essence of the “Live Music Capital of the World.” According to George Fleck, Senior Vice President and Brand Leader of W Hotels, “W Austin embodies our signature, unconventional approach to luxury, offering an experience as vibrant as the city itself.”

This transformation is more than just a facelift; it’s a thoughtful integration of Austin’s urban energy with world-class hospitality. Guests can now enjoy the all-new Serenade American Brasserie, the 2nd & Roast coffee shop, and the Blue Room cocktail bar, alongside a reimagined Living Room lobby that serves as the heart of the hotel.

The Living Room: A Hub of Energy

The Living Room has been redesigned to reflect Austin’s ever-evolving rhythm. The centerpiece—a stunning gold bar inspired by the fluid lines of a trumpet—creates a space that transitions from a serene daytime retreat to a lively nightlife venue. Here, guests can enjoy live performances from both emerging and established artists, handpicked by the hotel’s Music Curator. This unique feature reinforces W Austin’s commitment to celebrating music and community.

standard bathroom

Luxurious Guest Rooms with a Local Touch

W Austin now boasts 251 stylishly designed guest rooms, including 32 luxurious suites. Each room is a tribute to Austin’s vibrant culture, featuring rich textures and bold colors that echo the city’s live music scene and natural beauty. Guests can unwind in rooms adorned with deep greens, hardwood floors, and stunning views of Lady Bird Lake. The walls are decorated with concert photography by renowned Austin City Limits photographer, Scott Newton, immersing guests in the local music scene.

For those seeking the ultimate luxury experience, the hotel offers four premium suites, including Penthouse I, which features panoramic views, a marble-clad bathroom, and a separate living area—ideal for hosting social gatherings.

Serenade

Culinary Excellence at Serenade American Brasserie

At the helm of the new Serenade American Brasserie is Chef de Cuisine Johnny Ray Stinebaugh, who artfully blends Texan flavors with classic brasserie techniques. The menu showcases local ingredients, with standout dishes like Duck Confit and Blue Crab Benedict, ensuring a memorable dining experience. Guests can savor their meals on the patio while enjoying views of the iconic Austin landmark, the Willie Nelson statue.

A Hidden Gem: The Blue Room Cocktail Bar

For cocktail enthusiasts, the Blue Room offers a luxurious, by-reservation experience. With its midnight blue decor and gold accents, this intimate bar features expertly crafted cocktails by Austin’s finest mixologists. Signature drinks like the Desert Wish and NOLA provide a perfect way to unwind after a day of exploring the city.

Conveniently Located for Adventure

W Austin is strategically situated adjacent to the iconic Austin City Limits Live venue and just two blocks from the scenic Town Lake hike and bike trails. This prime location allows guests to immerse themselves in the spirited culture of Austin, whether they’re enjoying a morning coffee at 2nd & Roast or attending a live music event.

Experience the New W Austin

W Austin is more than just a hotel; it’s a gateway to the authentic Austin experience. With its stunning transformation, the hotel invites both locals and travelers to come together and celebrate the vibrant energy of the city.

To book your stay or make a reservation at one of the hotel’s dining venues, visit W Austin’s website and follow along on Instagram and Facebook for the latest updates. Experience the perfect blend of luxury, music, and nature at W Austin—where every stay is a celebration of the city’s unique spirit.

Explore Your Roots: African Ancestry Launches New Birthright Journeys to Brazil and Colombia


Are you ready to discover the rich African influences that shape the cultures of Brazil and Colombia? African Ancestry, Inc. just announced the launch of two new immersive travel experiences designed specifically for individuals seeking to reconnect with their heritage.

Registration is now open for these unique Birthright Journeys, which will take place May 17-25, 2025, in Colombia and August 10-16, 2025, in Brazil.

A Journey of Cultural Reclamation

Since its inception in 2003, African Ancestry has been a pioneer in genetic ancestry tracing for Black individuals, helping thousands reconnect with their African roots. After successfully leading numerous trips to West Africa, the organization is expanding its offerings to include these culturally rich South American destinations. The new itineraries are exclusively curated for African Ancestry testers and their guests, ensuring a deeply personal and enriching experience.

 

AfricanAncestry.com president and co-founder, Dr. Gina Paige

Dr. Gina Paige, president and co-founder of AfricanAncestry.com, emphasizes the importance of these journeys: “We are passionate about revealing Africa’s significance through our work. Adding African-rich places such as Salvador da Bahia, Cartagena, and Medellin to the African Ancestry Family Reunions is a natural fit and further underscores our commitment to honor the strength and resilience of our ancestors everywhere.”

What to Expect on Your Journey

These Birthright Journeys are not just vacations; they are transformative experiences that include:

Cultural Reclamation and Ancestral Healing: Engage in meaningful activities that honor your heritage.
Exploration of Historic Landmarks: Visit significant sites such as San Basilio de Palenque, the first free town in the Americas, and experience the vibrant culture of Communidad 13 in Colombia.
Festivals and Celebrations: Participate in the Boa Morte Festival in Brazil and enjoy the lively Samba de Roda experience.
Culinary Delights: Savor the flavors of traditional African-influenced cuisine at local markets and restaurants.

Comprehensive Travel Packages

African Ancestry has partnered with Jelani Travel, a leader in purposeful tourism for Black travelers, to ensure that every aspect of your journey is thoughtfully curated. Each package includes top accommodations, in-country travel, meals, and access to attractions, making it easy for you to focus on what truly matters—connecting with your roots.

Join the Virtual Information Session

Curious to learn more? Join the virtual information session on February 10 at 7 p.m. to get all your questions answered and gain insights into the travel experiences. Registration is required to join.

Why Choose African Ancestry?

With the largest and most comprehensive database of indigenous African DNA samples, African Ancestry provides an unrivaled level of specificity in tracing both maternal and paternal lineages. This commitment to accuracy and cultural connection is what sets African Ancestry apart as a leader in the field.

Embark on a journey that transcends borders and connects you with your heritage. The Birthright Journeys to Brazil and Colombia offer a unique opportunity to explore the African influences that shape these vibrant cultures while deepening your understanding of your ancestry. For more information on African Ancestry Family Reunions, payment plans, and registration, visit AfricanAncestry.com.

Reconnect with your roots and experience the beauty of the African Diaspora. Your journey awaits!

GOGO Charters Launches Luxury Charter Bus Routes Across Texas


Get ready, Texas! GOGO Charters is stepping up the game in ground transportation with the launch of daily luxury Charter Bus Routes that will connect major hubs across the Lone Star State. If you’ve been searching for a sophisticated alternative to air and rail travel, look no further! GOGO Charters is here to provide you with an upscale travel experience that’s not only comfortable but also environmentally friendly.

Starting in 2025, GOGO Charters will roll out several new routes, beginning with a fantastic daily service emanating from San Antonio. This route will take you on a seamless journey through vibrant cities like San Marcos, Austin, Temple, Waco, and Dallas. Whether you’re commuting for work, visiting friends, or planning a weekend getaway, these Charter Bus Routes are designed to elevate your travel experience.

 

GOGO Charter Bus in downtown San Antonio

Mark Thronson, the  Founder of GOGO Charters, shared his excitement about this new venture: “At GOGO Charters, we’re not just offering an alternative to air travel; we’re elevating the overall travel experience. With decades of expertise in transportation and significant investment in technology, we are delivering a superior, luxury travel experience for our customers.” His commitment to providing a seamless and premium travel option is evident in every aspect of GOGO Charters’ service.

What can you expect when you hop on one of GOGO Charters’ luxurious buses? Prepare to be pampered! Each vehicle features plush reclining seats, onboard restrooms, and complimentary Wi-Fi, ensuring your journey is as enjoyable as your destination. Plus, the refreshed GOGO Charters mobile app makes booking a breeze. With real-time trip tracking and secure e-ticketing, you’ll have everything you need at your fingertips.

 

GOGO’s initial route will be San Antonio -> San Marcos -> Austin -> Temple -> Waco -> Dallas

But that’s not all! They are also dedicated to fostering economic, social, and cultural ties across the region. By providing reliable and upscale travel options, they’re not just connecting cities; they’re strengthening communities and supporting local economies. It’s a win-win for everyone involved!

With daily departures, cost-effective pricing, and a focus on sustainability, GOGO Charters is redefining the regional transportation industry. No longer do you have to choose between comfort and convenience—now you can have both! Whether you’re a busy professional, a student, or a leisure traveler, GOGO Charters is committed to delivering high-quality, luxury experiences that cater to your needs.

So, mark your calendars and get ready to embark on a new travel adventure with GOGO Charters. For more information about the upcoming routes and to stay updated on all things GOGO, visit GOGOCharters.com or download the new GOGO Charters app from the Apple App Store or Google Play Store. Your next journey awaits—let’s hit the road in style!